Dr. Therese Geulen

My fascination: China

Dr. Therese Geulen

China and South-East Asia have fascinated me from an early age. During my studies in Sinology, Japanese and Political Economy, I moved to China. There in 1989, I experienced the growing self-awareness of young Chinese and, on many consultation trips, witnessed a country undergoing rapid change. My doctoral thesis was inspired by the way German and Western companies gained a foothold in the market. Today, I have found many answers with regard to social reality in China.

This is what sets me apart:

  1. I have a deep and practical understanding of companies, both in Germany and in China.
  2. I have worked hand in hand with Chinese and German companies for many years. I am not a beginner; I am a senior consultant.
  3. I am firmly rooted in Chinese culture – it has been my passion right from the beginning.

My comtetence

Business Sinologie

  • Trained as a wholesale and foreign trade specialist
  • Qualified translator of Chinese and Japanese
  • Additional subject studied: Economics
  • Many years experience as the commercial manager of a start-up centre with companies from more than 12 countries successfully established
  • Commercial manager of an American mechanical engineering company – manager of its German head office; responsible for the Asian market
  • Graduate in Sinology, Japanese and Political Economy
  • Doctoral thesis: Entry Strategy for German and Other Western Companies in the Chinese Market
  • Many years as a consultant to Western companies with activities in China/Greater China
  • Manager of the 'Bonner Gesellschaft für China-Studien e.V.' and the 'Ostasien-Institut e.V.' – both are research-orientated China associations with large networks in China/Greater China, promoting exchanges in science, technology, culture, education and research.
  • Managing director of East Asian Affairs: Troubleshooting for Western companies in China.

Main focal points: Human Resources, positioning, optimisation of the organisation and operational procedures.

Do you want to break into the South Asian market? Speak to me. We will take the initial and subsequent steps together. Contact